Hotel Consulting


Hotel Consulting


Hotel Fritz Consulting

Welcome to a world of unparalleled expertise and tailored solutions in the realm of hotel consulting, where your success is not just a goal but a commitment. I am Johannes Fritz Groebler the driving force behind Hotel Fritz Consulting, with a proven track record of transforming hospitality ventures into thriving, profitable establishments.

With a deep-rooted passion for the hotel industry, I bring a wealth of experience and insights gained through hands-on involvement in various facets of hotel management. From my early days in a prestigious five-star establishment to my role as the founder of Hotel Fritz Consulting, my journey has been marked by a relentless pursuit of excellence and innovation.

In the ever-evolving landscape of the hospitality sector, staying ahead requires not only a keen understanding of market dynamics but also the ability to craft unique, guest-centric experiences. My consulting services are crafted to empower hotels, whether new ventures seeking to carve their niche or established properties aiming for a reinvigorated identity.

At Hotel Fritz Consulting, we offer a comprehensive suite of hotel consulting services designed to optimize every aspect of your business. If you’re contemplating a new hotel project, I provide in-depth analyses to determine its viability, considering market conditions and competitive landscapes. From conceptualization to operational planning, my expertise guides you through the crucial decision-making process.

For existing hotels facing challenges or seeking enhancement, my team and I conduct thorough analyses of your current operations, market positioning, and guest experience. This diagnostic approach enables us to tailor strategies that breathe new life into your establishment, ensuring sustained growth and profitability.

In the realm of hotel concepts, I specialize in crafting unique, trend-setting ideas that resonate with your target audience. From interior design to culinary concepts, branding to events, my consulting services encompass a holistic approach that defines and refines your hotel’s identity.

With an unwavering commitment to excellence, I extend my support to optimize operational processes, enhance brand positioning, and develop robust sales and marketing strategies. Whether you’re looking to strengthen your brand in the market, find suitable properties, or navigate the complexities of hotel management, my consultancy is your compass in this dynamic industry.

Let’s embark on a journey of transformation together. Elevate your hotel’s potential, captivate your guests, and redefine success in the world of hospitality. Discover the difference that strategic, personalized hotel consulting can make – because your success is my business. Welcome to a new era of hospitality excellence.

Johannes Fritz Groebler
Hotel Fritz Consulting

Hotelberatung – Johannes Fritz Groebler  DEUTSCHE VERSION HIER KLICKEN

We provide solutions to improve value and performance. Here are some of our services:



Feasibility Studies: Conducting comprehensive feasibility studies to assess the viability and potential success of hotel projects, providing valuable insights for investors.

Site Suitability Analysis: Evaluating the suitability of potential sites for hotel development, considering factors such as location, market demand, and competition.

Market Research and Analysis: Conducting in-depth market research to identify trends, target demographics, and market gaps, guiding strategic decisions in hotel planning.

Concept Development: Collaborating on the creation of unique and innovative hotel concepts tailored to the specific location, target audience, and investor preferences.

Financial Modeling and Projections: Developing detailed financial models and projections to help investors assess the potential return on investment and make informed decisions.

Operator Selection and Negotiation: Assisting in the selection of hotel operators, negotiating favorable terms, and ensuring alignment with the investor’s goals and vision for the project.

Design and Architecture Consultation: Offering expert guidance on hotel design and architecture, ensuring the project aligns with industry standards, local regulations, and guest expectations.

Strategic Planning and Positioning: Developing strategic plans to position the hotel project effectively in the market, ensuring a competitive edge and long-term success.

Regulatory Compliance Assistance: Providing support in navigating local regulations, permits, and compliance requirements to streamline the development process.

Project Management Services: Offering comprehensive project management services, overseeing every stage of development from planning to execution, ensuring timely and successful project delivery.




Operational Efficiency Assessment: Conducting a comprehensive analysis of your hotel’s day-to-day operations to identify areas for improvement and increased efficiency.

Market Positioning Enhancement: Crafting strategies to strengthen your hotel’s market position, ensuring that it stands out and attracts the right target audience.

Guest Experience Optimization: Implementing tailored solutions to enhance the overall guest experience, from check-in to check-out, ensuring satisfaction and loyalty.

Brand Repositioning Strategies: Developing and executing strategies to revitalize your hotel’s brand, aligning it with current market trends and guest expectations.

Sales and Marketing Revamp: Creating dynamic sales and marketing plans to boost visibility, attract new customers, and retain existing ones through targeted campaigns.

Revenue and Cost Analysis: In-depth evaluation of revenue streams and cost centers, optimizing pricing models, and identifying opportunities for increased profitability.

Training and Development Programs: Designing customized training programs for your staff to enhance their skills, improve service quality, and elevate the overall guest experience.

Digital Presence Enhancement: Leveraging the latest digital strategies to enhance your hotel’s online presence, driving direct bookings and engagement across digital platforms.

Competitor Analysis and Benchmarking: Conducting thorough analyses of competitors to identify industry benchmarks, allowing your hotel to stay ahead and adapt to market trends.

Strategic Partnerships and Collaborations: Facilitating partnerships with local businesses, attractions, or other complementary entities to create unique offerings and boost guest engagement.

Hotelberatung – Johannes Fritz Groebler  DEUTSCHE VERSION HIER KLICKEN

Do you want to optimize your guest experience and uncover opportunities in your hotel operations process? Is your Hotel set up for the future? Find more information on Get in contact with Hotel Fritz Consulting:

Johannes Fritz Groebler

Discover the journey of Johannes Fritz Groebler, a seasoned hotel specialist and consultant deeply passionate about the hospitality industry. His connection with hospitality began in his early years, starting with various roles in gastronomy during school days, eventually leading to formal training as a hotel specialist in a prestigious German Five-Star Hotel.

With a foundation in hotel education, Johannes ventured into extensive experience in sales, marketing, and revenue management, exploring roles from sales acquisition to becoming a proficient Hotel Sales Manager. His career took an exhilarating turn in 2008 at the EAST Hotel and Restaurant in Hamburg St. Pauli, known as “Germany’s Las Vegas,” where he held key positions in sales, events, and business development.

In 2013, a collaborative effort with Erhard & Stern resulted in the founding of Hospitality Guys GmbH, a creative blend of innovation and hospitality. Johannes played pivotal roles like Hotel Manager, General Manager, and CEO of the company, conceptualizing and bringing to life projects such as Syte Boutique Hotel, Suytes Business Studios, and Staytion music meets industry Hotel.

Co-founding Sensation Hotels by unycu in 2014 marked a milestone in collaborative hotel efforts. Connecting hotels worldwide in the Design, Boutique, and Luxury segments, this initiative has gained recognition and awards, including the GERMAN DESIGN AWARD, MEDIA AWARD, and CREATIVITY AWARD (GOLD).

Since 2017, the annual publication of “The Smallest Hotel Book of the World” features all listed hotels, while Johannes authored “The difference between FAKE HOTELS & REAL HOTELS” in 2021, emphasizing authentic hotel concepts.

Amid the challenges of the global pandemic, Johannes and his team developed the world’s first Blockchain NFT-based hotel, the Crypto Hotel, expanding activities in digitization, innovation, and blockchain.

With over 20 years in hospitality, Johannes has contributed to diverse concepts, guiding them from planning and opening to successful long-term positioning. Central to his consultations is a focus on people, recognizing that successful hotel and gastronomy concepts thrive on teamwork.

Johannes Fritz Groebler – Your Hotel Consultant



Johannes Fritz Groebler
Hotel Fritz Consulting

Hotelberatung – Johannes Fritz Groebler  DEUTSCHE VERSION HIER KLICKEN


Embark on a distinctive journey with Sensation Hotels by unycu—a platform committed to showcasing hotels that redefine uniqueness, individuality, and one-of-a-kind charm. Within our thoughtfully curated collection, each hotel member stands out with an individual and authentic concept, embodying the core of hospitality innovation. Our diverse segments, spanning boutique, luxury, and design, promise a tailored and extraordinary stay for every guest. Welcome to a world where hotels transcend the ordinary, becoming vibrant expressions of singular and authentic experiences.

The Smallest Hotelbook of the World - Design Award